A number of corporations have blogs that allow their company to communicate with consumers in a more approachable and personal voice. Companies that have corporate blogs include Yahoo Ask Jeeves and Plaxo Some even less likely candidates have embraced blogging, such as GM and Ford

While blogs are nothing new and have been around for a few years now, they really spread like wildfire in the last 18 months.

Just last week, Carat interactive announced that they are starting a Blog practice to help clients setup their blogs, monetize blogs with ads, and monitor content on blogs. I suspect that Carat has identified a number of their clients that don’t have corporate blogs, and are going to charge them a nice fee to design their blog and provide some editorial guidelines.