MLB Podcast Distribution
- Posted on [September 30, 2006 ] @ 5:50 pm
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It’s interesting that MLB removed their podcasts from iTunes this week. The MLB podcasts are free, so you would think it wouldn’t hurt to use iTunes for distribution. According to MLB, over a third of the podcast distribution occurs on their properties. MLB’s strategy thus far is to maintain tight control of their content and make people come to their site for baseball video, radio, news, scores, etc.
This might help strenghten their brand, by making MLB the only source for offical MLB content. However, that strategy seesm short-sighted to me, as it significantly limits their reach. While I will continue to use MLB.com for listening to MLB radio which is an awesome product, I will continue to use iTunes to organize and manage my podcasts.