After a number of news outlets wrote about the availability of Harry Potter online, Scholastic decided to send cease-and-desist letters to many of them claiming copyright infringement, even if the website wasn’t actually distributing the book. Many people think this is ridiculous, and a typical example of lawyers over-extending their interpretation of copyright law. In reality however, people squinting to read the words on jpg photos of the book pages are the same people who will be first in line to buy the printed book, so this clearly won’t have a negative effect on sales. Instead, by making a big deal of the fact people are supposedly reading and illegally distributing the book online, Harry Potter just gets more PR about the incredible demand for this final book of the iconic series and will probably go on to sell even more copies.